A model release.
132 creator posts.
132 creators posted within two hours to support Sapient’s AI model release on X.
The goal
Sapient wanted more people to discover its new reasoning model on X.
The creator campaign
Takeover coordinated 132 creator posts, all published within two hours.
451,288 campaign impressions.
The campaign recorded 451,288 impressions, about 18% above its 381,600 target. Sapient also appeared in X’s Today’s News for more than 12 hours.
The original case study credits Takeover for the creator campaign. Original case study ↗
Campaign FAQs
When did the creators post?
The campaign record says all 132 creator posts were delivered within two hours.
Is a Today’s News placement guaranteed?
No. Sapient appeared there during this campaign, but we cannot promise the same result for another launch.
What do these results tell us?
These figures come from the original case study. Impressions are not unique people or signups. A place in Today’s News cannot be guaranteed.
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