How do you announce an AI product update on X?
You bring the release details and a demonstration of what has improved. We build a campaign strategy, create X content around the benefit and coordinate creators where they fit. The campaign gives existing and potential users a clear reason to look again.
Talk about your launchThe short answer.
An update announcement should show what changed, who benefits and how to use it. The campaign size should match the importance of the release and the audience it serves.
What your team brings.
We need to understand the change from the user’s point of view.
- The new feature or improvement and when it becomes available.
- A real example showing what users can do now.
- Access rules, pricing changes and your campaign goal.
What we handle.
We turn the release into a clear story and an appropriate campaign scope.
- A strategy for reaching existing users, new users or both.
- Demo content and posts explaining the benefit of the update.
- Creator briefs and publishing coordination when included.
Make the change useful to the audience.
We focus on what users can do now: a new workflow, supported integration or improved result. A focused post and demo may suit a smaller update. A major change can justify a broader creator campaign once access and product claims are confirmed.
What we agree together.
We agree the audience, dates and deliverables based on the size of the update. Your team confirms release readiness; we coordinate marketing around the access people will actually have.
How we help
Your product.
Our launch campaign.
Share the update and a short demo. We will recommend the campaign scope that suits the release.
Tell us about your productSee how creator support gave an existing product post another wave of attention.
See the Intangible AI campaignFAQ
A few more answers.
Does every feature need a creator campaign?
No. We recommend the scope based on the benefit, audience and release size. Some updates need focused content rather than a full launch.
Should an update target existing or new users?
That depends on the change. We agree whether the campaign should encourage current users to return, introduce the product to a new group or do both.
Does every update need a full launch campaign?
No. We assess the change and may recommend focused content rather than a larger creator campaign.
Can you help explain a technical improvement?
Yes. Your team supplies accurate details and examples; we make the benefit clearer in the launch content.
Who confirms the feature is ready?
Your product team confirms availability and access. We schedule the campaign around those confirmed details.
Launch your AI product on X
Tell us about
your AI product.
Share your AI product, who it helps and when you want to launch on X.
We review every enquiry personally.
You approve the plan and price before we start.