How do you choose X creators for an AI product launch?
You give us product access, target users and budget. We build the creator strategy, find relevant X creators and manage briefs, drafts and posting times. You approve the creators, content and fees before publishing.
Talk about your launchThe short answer.
Choose creators whose audience could use your product and whose content can explain it clearly. Review recent relevant posts and replies alongside fees and availability.
What your team brings.
Help us understand who would benefit from the product and what a creator can actually show.
- Product access and accurate feature and pricing details.
- Your ideal users and any audience or brand restrictions.
- Budget, date and one contact for approvals.
What we handle.
We look for a useful audience fit, then organize the work from outreach to published posts.
- Creator research, audience fit and availability checks.
- A clear brief with product angles, links and paid-partnership disclosure requirements.
- Draft reviews, agreed publishing times and available post results.
What we check before recommending a creator.
We review the audience and the product explanation together. Follower count alone does not tell us whether a creator can reach someone who would use your AI product.
- Audience fit: recent relevant posts and replies from the people your product serves.
- Product understanding: a real demonstration the creator can explain accurately.
- Content quality: a useful angle, clear screenshots and accurate claims.
- Delivery: availability, draft approvals, posting window, fees and disclosure.
Different creators, useful product angles.
For an AI developer tool, one creator could show the first working setup, another could demonstrate a real task and another could explain an important limitation. This is an example of how we develop a brief, not a promised creator roster. Your team provides access and checks product accuracy; we shortlist creators and coordinate the agreed content.
Useful reach for your product.
A developer API may need creators who can show code and setup. A productivity app may need people who demonstrate real workflows. We shortlist for that audience and format, then check sponsorship style, recent typical performance and overlap between creators.
What we agree together.
We agree the post formats, review deadlines, fees and any reuse rights. Creator selection considers relevance and cost as well as reach; no follower count promises a successful launch.
How we help
Your product.
Our launch campaign.
Share your product and the people you want to reach. We will propose a creator approach and explain how we would manage it.
Tell us about your productRene’s case shows 30 creator posts with separate results for the announcement and creators.
See the Rene campaignFAQ
A few more answers.
Are smaller creators worth considering?
Yes. A smaller relevant audience can be a useful fit. We assess who engages with the creator and whether the format suits your product.
Should we choose creators by follower count?
Follower count is one signal. Audience relevance, recent content, useful discussion, cost and reliability all matter to the shortlist.
Do we need relationships with creators already?
No. We can handle creator research and outreach. If you already have preferred creators, share them with us.
Can we review posts before they go live?
Yes. We set review deadlines and collect drafts so your team can approve product facts and messaging.
Do creators have to use identical copy?
No. We give them consistent facts and goals while allowing an angle that fits their audience.
Do paid creator posts need disclosure on X?
Yes. X’s Paid Partnerships policy requires its disclosure setting for paid organic posts. We include a disclosure check in campaign approvals. The creator and your team should also confirm any rules that apply to their market.
Launch your AI product on X
Tell us about
your AI product.
Share your AI product, who it helps and when you want to launch on X.
We review every enquiry personally.
You approve the plan and price before we start.